KOLKATA: It may sound like another Rajinikanth joke,
but a new website dedicated to the superstar runs ‘without
an internet connection’!
Visitors to www.allaboutrajni.com are
greeted with a warning that “He is no ordinary man, this is no ordinary
website. It runs on Rajini Power” and are advised to switch off their internet
connection to enter the website.
(It may
sound like another Rajinikanth joke, but a new website dedicated to the
superstar runs 'without an internet connection'!)
|
Only when the web is disconnected, one is allowed
to explore the site.
Netizens can trace the story of the
legend from the beginning, read inside scoops from his films and get a glimpse
of behind-the-scenes action, while browsing through famous Rajini jokes about
impossible feats only he can achieve.
“The unbelievable spectacle of
running a website without the internet is a tribute to Rajinikant’s larger than
life image,” claimed Webchutney’s creative director Gurbaksh Singh, who
developed the site for Desimartini.com.
With a heady mix of foot-tapping
music, vibrant splash of colours, quirky quotes and illustrations, and icons in
true Rajni style and lingo, the unique website reflects Rajini’s signature
style.
Singh told PTI that the website is
based on a complex algorithm running in the back-end that keeps an eye on the
propagation of data packets between two terminals.
Magic kicks in soon as the internet
speed is down to zero, which is the basic premise on which the site and the
concept has been constructed.
The humour element on the website is
accentuated by the error message in typical Rajini style that appears if a
visitor attempts to re-connect the internet.
“Aiyyo! That was unexpected. To keep
browsing, switch off your internet,” reads the message.
“The website has received a
phenomenal response and has gone viral with several thousand hits and counting,
along with innumerable shares and mentions across the web, especially on
popular social networking sites like Facebook and Twitter,” Singh said.
“After a few iterations and testing, we cracked the code required to
build the world’s first website that runs without the internet – a website that
runs offline – which is as awesome and
unbelievable as miracles and stunts associated or performed by Rajni himself,”
he said.
Visit: www.allaboutrajni.com
Source: Times Of India
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